In 2023, I had the honour of collaborating with CrossFit legends Katrin Davidsdottir and Annie Thorisdottir to develop the brand identity for Empower by Dottir — a wellness platform built in partnership with Dr. Stacy Sims.

Focused on supporting women through perimenopause and menopause, the visual direction needed to feel strong, elevated, and empathetic. The logo and brand system reflect that balance — grounded in science, driven by community, and designed to empower.