I had the honour of collaborating with Kaylor Betts to develop a fresh visual identity for his brand and podcast, Awake & Winning — a platform that speaks unapologetic truth and champions winning in life through energy, peace, purpose, freedom, and sustainability.

The centerpiece is the “AW crown chakra” logo — a symbolic crown shaped like an A+W, with the third eye representing transformation, universal energy, and deep connection to the self. It’s a mark of awakening and empowerment, perfectly capturing the brand’s fearless spirit.